diff --git a/intelligence/db.js b/intelligence/db.js
index f6c5e91..83e125b 100644
--- a/intelligence/db.js
+++ b/intelligence/db.js
@@ -125,8 +125,9 @@ function runColumnMigrations(db) {
 }
 
 function seedCompanies(db) {
+  const exists = db.prepare("SELECT id FROM tracked_companies WHERE name = ?");
   const insert = db.prepare(
-    "INSERT OR IGNORE INTO tracked_companies (name, ticker, aliases) VALUES (?, ?, ?)"
+    "INSERT INTO tracked_companies (name, ticker, aliases) VALUES (?, ?, ?)"
   );
 
   const companies = [
@@ -295,11 +296,15 @@ function seedCompanies(db) {
     { name: "Deloitte", ticker: "DELOITTE", aliases: [] },
   ];
 
+  let added = 0;
   for (const c of companies) {
-    insert.run(c.name, c.ticker, JSON.stringify(c.aliases));
+    if (!exists.get(c.name)) {
+      insert.run(c.name, c.ticker, JSON.stringify(c.aliases));
+      added++;
+    }
   }
 
-  console.log(`[db] seeded ${companies.length} tracked companies`);
+  if (added > 0) console.log(`[db] seeded ${added} new tracked companies`);
 }
 
 module.exports = { getArchiveDb, getIntelligenceDb, runMigrations, runColumnMigrations, seedCompanies };